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Continue to ChatWhat makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand. - Arun Jaitley from https://whatsmyquote.com/quote/what-makes-the-bjp-or-its-government-of-modi-a-brand-for-the-elections-it-is-some-content-that-makes-the-brand